Afterski is a beanie brand, created by two young Swiss designers. With the aim of boosting the Swiss wool industry, they also want to highlight the different stakeholders in the manufacturing process. A very fair and sustainable approach, with low production. The bean- ies are gender neutral. The visual identity is modern, dynamic, based on natural colours. The font of the logo (Uncut Sans) add some character to it. An illustrated sheep also participate to make it more playful and lively.

@afterski

Brand identity
January 2023