SPORTIVA

Sportiva is an online platform designed to give greater visibility to Swiss sportswomen and the practice of their discipline. Sport media coverage is very unequal in the traditional media, between genders but also between disciplines. Sportiva highlights the richness of Swiss women’s sport through sportswomen sharing common values, without hierarchy, from the Olympic exploit to the occasional exercise.

Through a photographic work, without staging, the focus is on what is behind scores and results. It makes room for training, preparation, environment, entourage of the sportswomen, many elements contributing to make the sport more human. By offering new representations of sport and sportswomen, the platform offers sources of inspiration to create a community and brings different worlds into dialogue.

Thanks to Cynthia Mathey, Katherine Choong, Nanou Flashes, Sofia Meakin and Geneva Seahawks Feminin team for taking part in this project.

Bachelor graduation project Visual Communication
HEAD - Genève, June 2022