Sportiva is an online platform created to enhance the visibility of Swiss sportswomen and their disciplines. Traditional sports media often provide unequal coverage, both between genders and across different sports. Sportiva seeks to address this disparity by showcasing the diversity and talent of Swiss women in sports, featuring athletes who share common values, from Olympic-level achievements to recreational activities, without hierarchy.

Through authentic, unstaged photography, Sportiva goes beyond scores and results, shedding light on the often-overlooked aspects of sports: training, preparation, environment, and the vital support networks around the athletes. By focusing on these elements, the platform humanizes the world of sports, offering a fresh perspective that fosters a sense of community and dialogue between different disciplines. In providing new representations of both sport and sportswomen, Sportiva serves as a source of inspiration, encouraging connection and collaboration.

Special thanks to Cynthia Mathey, Katherine Choong, Nanou Flashes, Sofia Meakin, and the Geneva Seahawks Feminin team for their participation in this project.

Photography, editorial design, webdesign
Bachelor project in Visual communication, HEAD-Genève 2022